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Profile: Rick Shea

Marketing Strategy & Branding - Our Process

At Shea Marketing, we believe the right strategy for your business is critical for success. Many small and medium size businesses don't fully understand all their options or the risks of their competitive situation. We provide a "best in class" strategic methodology that provides a complete situation analysis leading to clear objectives, marketing strategies and action plans. Our founder's results are proven in the CPG industry

We build strong growth plans with a superior marketing strategy.
Here is our process:

The Shea Marketing Methodology

Situation Analysis

Situation Analysis

  • Business review
  • SWOT analysis
  • Competitive review
next phase
Objectives & Goals

Objectives and Goals

  • Interviews with key personnel
  • Hypothesis assessments
  • Goal setting
next phase
Strategies & Action Plans

Strategies and Action Plans

  • Identify main strategies
  • Define key marketing tactics
  • Develop timeline and budgets
next phase
Implementation

Implementation

  • Highlight keys to success
  • Program communication
  • Measurement and tracking
About Us
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