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- Shea Marketing is a full service marketing communications company,
specializing in results-oriented marketing solutions for business
growth.
- Richard Shea II (Rick), former VP of Marketing for Malt-O-Meal
- 20 years of grocery marketing experience, leading top brands:
- Entenmanns, Thomas, Tombstone Pizza, Brownberry, Boboli
- Richard Shea, Sr. (Dick), former CEO of Pepperidge Farm
- 30 years of grocery marketing experience, leading top brands:
- Campbell’s, Pillsbury, Green Giant, Wise, Hungry Jack
- Category Experience
- Food & Beverage
Health/Wellness
- Retail Goods & Services
Restaurant
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- Market Research & Consulting
- Traditional Marketing
- Super Market Industry expert consultation—Gerson Lehrman
- Develop market research programs
- Supermarket Category Reports
- www.supermarketbattles.com
- Product or Service Web Surveys
- Development of Marketing Plans
- Strategic Review
- Brand Positioning
- New Product Development
- Interim Brand Management
- Website Design and Online Marketing
- Sales Strategies & Presentations
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- Experience:
- President of Shea Marketing
- VP of Marketing Malt-O-Meal
- VP of Marketing Weston/Unilever
- Director of Marketing Kraft
- Brand Manager Kraft
- Brands Served: Tombstone Pizza, Entenmanns, Boboli, Malt-O-Meal, Pepperidge
Farm, 2nd Wind, Beck’s Montessori, Thomas, Brownberry, Kraft,
Natural Ovens, Alpha, McDonald’s, Sahara,
- Education: St. Thomas University:
BA 1984
- University of
Minnesota: MBA 1987
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- Experience:
- President Campbell Soup International
- President & CEO Pepperidge Farm
- Chairman St . Anselms Hospital
- General Manager Campbell’s Meal Div.
- VP of Marketing Bordens
- Director of Marketing General Mills
- Brands Served: Campbell Soup, Pepperidge Farm, Wise, Bordens, 2nd
Wind, Green Giant, Pillsbury, Hungry Jack
- Education: St. John’s University BA,
University of Minnesota MBA
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- Improve Brand Positioning and Develop 2009 Marketing Plan
- Strategy: Reposition 2nd Wind marketing to target more
upscale affluent consumers
- Action: Develop new TV spots consistent with more premium image, Revise
marketing to include more direct response targeting high income
consumers
- Results: Company profitability improved while sales volume has
outperformed competitors
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- Increase frozen pizza brand share and category growth
- Strategy: Develop a Super premium frozen pizza positioned against Home
Delivery
- Action: Developed product prototype with upscale attributes and
positioned product vs Domino’s
- Results: Exceeded sales estimates by 50% year one and created a whole
new segment in frozen pizza category. Awarded Kraft Chairmans award for
best new product introduction
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- Expand Thomas brand sales outside of english muffin category
- Strategy: Developed brand extension study to review other breakfast food
options
- Action: Introduced the first fresh bagel under Thomas brand name
- Results: Thomas brand created the fresh bagel market. Share increased
over the years to 40% and fresh bagels now dominate vs frozen or
refrigerated bagels.
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- Available for conference calls
and longer term projects through GLG Network
- Industry Expert on:
- Top Food Companies
- Super Market Trends
- Branded vs. Private Label
- Commodity costs and price inflation
- Supermarket Industry Suppliers
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- Expand Malt-O-Meal Sales and Achieve National Distribution
- Strategy: Develop Customized product line to fit alternative channels
- Action: Introduce line of boxed ,value products and support with
National TV and marketing campaign
- Results: Malt-O-Meal achieved double digit sales growth for 2 years
including the # 2 brand at Walmart Supercenters
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- Brand vs. Brand Consumer Surveys
- Expert Food Category Reports and analysis
- Supermarket TV
- Grocery Shopping Saving Tips
- Product Quality Reviews
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