|
(952) 474-4776
Marketing Services
|
About The Founder |
|
|
Shea Marketing was founded by Rick Shea with the goal of
providing direct actionable results for his clients. Mr.
Shea's background includes 18+ years of stellar results
on top brands in the supermarket.
Mr. Shea started in marketing with Pepperidge Farm. He
spent the majority of his career working for Kraft Foods,
rising to |
Director of Marketing for the Kraft Bakery Group
before that division was sold. At Kraft, he received the
top honor being awarded the Philip Morris Chairman's Award
for the first frozen pizza positioned against home delivery.
He also received the Kraft Frozen Leaders Award for
Tombstone® Pizza's geographical expansion and the
Foote, Cone & Belding Award for Best Ad Campaign ("What
Do You Want On Your Tombstone?").
He was later promoted to Vice President
of Marketing for Unilever/George Weston Bakeries. As
VP of Marketing, Mr. Shea led the introduction of the
first fresh bagel under the Thomas brand.
Mr. Shea joined Malt-O-Meal® cereals
in 2004 as VP of Marketing (CMO) and helped Malt-O-Meal
drive huge share gains in the very competitive ready-to-eat
cereal market vs. larger competitors Kellogg's and General
Mills.
In his positions of Chief Marketing Officer
and Vice President of Marketing, Rick Shea launched
many well-known brands and drove superior volume and
revenue.
- New Products: Tombstone® Thin Crust Pizza,
Boboli® Bread Shells, Thomas® Bagels, Brownberry®
Breads, Entenmann's® Little Bites®, Malt-O-Meal®
Cereals
- Led Tombstone® Pizza from the #4 ranked brand
to national category leader
- Led Brownberry® from the #5 ranked sliced bread
to category leader in the Midwest
- Drove Malt-O-Meal® volume to double-digit annual
gains and passed General Mills as the #2 ranked brand
at Wal-Mart SuperCenter
Mr. Shea has an MBA from the University of Minnesota,
and a BA from the University of St. Thomas.
|
|
|
Dick Shea, former CEO of Pepperidge Farm and President
of Campbell Soup International, Biscuit Division, serves
for Shea Marketing in an advisory capacity.
Mr. Shea was CEO of Pepperidge Farm for nine years before
being promoted to head up Campbell's worldwide biscuit |
|
operations.
He was widely credited for expanding the Goldfish® brand
to its position as snack brand icon.
Prior to Pepperidge Farm, he served as General Manager
for Campbell's meals division. He also held positions as
Vice-President of Marketing for Borden's and Director of
Marketing for Pillsbury and Green Giant.
Mr. Shea earned his MBA from the University of Minnesota,
and his BA Degree from St. John's University. |
|
